Retail e-commerce in the United States continues double-digit growth (over 15%), with global growth rates even higher in Europe and emerging markets such as China, India, and Brazil. • Mobile e-commerce (both retail and travel sales) explodes and is estimated to reach almost $230 billion in the United States in 2017. • The mobile app ecosystem continues to grow, with around 200 million Americans using smartphone apps and 135 million using tablet computer apps in 2017. • Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating over $15 billion in revenue in the United States in 2016. • Local e-commerce, the third dimension of the mobile, social, local e-commerce wave, also is growing in the United States, fueled by an explosion of interest in on-demand services such as Uber, to around $80 billion in 2017. • B2B e-commerce revenues in the United States are expected to reach $6.3 trillion. • On-demand service firms like Uber and Airbnb attract billions in capital, garner multi-billion dollar valuations, and show explosive growth.
Laudon, Kenneth C.. E-Commerce 2018 (p. 15)
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